There are so many career paths you can take in tech digital, and choosing the path that’s right for you is both an exciting and daunting task to take! To help make this easier for you we have highlighted a few of the key sectors with a brief insight into each area, to help you decide which path is right for you.

Software / web development is the process that takes place to build computer programs and websites. In a world where everyone is prioritising digital, and companies are constantly evolving their digital presence, software and web developers are in high demand, and those who are able to stay up to date with the latest technologies will stand out in the technology job market.

A software tester is responsible for the QA (quality assurance) phase of the development lifecycle, and will carry out manual and automated tests to ensure software is bug free and up to standard before it is deployed. While a tester isn’t hands on with writing code, you will need to become familiar with programming and coding languages.

If you are passionate about technology, but have bigger strengths in strategy and management then a role in IT project management could suit you. These roles are often less hands-on when it comes to tech, but you will help to manage, plan and implement changes to support a companies tech digital objectives.

IT support & infrastructure professionals are instrumental for the smooth running of a business’s computer systems and networks. Whether it’s support on the phone, online or in person, you will configure systems, diagnose technical issues and solve problems to ensure a business can operate to its full potential.

If you have a creative flair and an interest in design there are a number of career paths that you could take in tech digital. Whether you are creating a brand identity, designing the look and feel of a website or building animations, you will need to understand digital technologies and work to design briefs, along with often being client facing in your role.

If you are creative, enjoy writing content and know how to “sell” something then digital marketing could be the path for you! You will work to promote your organisation / their products and services through a variety of marketing channels including email marketing, paid search, social media and more.

As more and more organisations begin to collect and use large amounts of data for their business objectives, whether that’s predicting behaviours or analysing customer insights, the demand for employees with technical and analytical skills increases.

Tech sales involves promoting and selling technological solutions to businesses and individuals. With the world prioritising digitalisation, the demand for tech sales professionals is soaring. Those who stay updated with the latest technologies stand out in this competitive market.